Fernando Morientes has been confirmed as an invited speaker at SBC Summit Tbilisi 2026. The event is scheduled for July 15-16 at the Sheraton Grand Metechi Palace Hotel.
The three-time UEFA Champions League winner will address the main stage. His presentation covers the influence of technology on modern football, commercial development, and leadership principles. Morientes stated he looks forward to sharing his professional experience with industry participants.
Conference Details and Agenda
SBC and SMH organize the fourth edition of the summit. The conference expects 2,500 leaders and representatives from 50 companies across Eastern Europe, Central Asia, and the Caucasus. EGT Georgia and Amusnet present the event.
Lasha Machavariani, founder of SMH, noted that Morientes’ appearance reinforces Tbilisi’s status as a key meeting point for the industry.
The Regulators Forum will run alongside the main program for the second time. Representatives from regulatory bodies in Estonia, Bulgaria, Greece, Cyprus, Georgia, and Lithuania will attend. The schedule includes panel discussions, exhibition spaces, and business meetings.
Fernando Morientes previously established himself as a symbol of professionalism during his playing career. He contributed to multiple historic victories in European competition before transitioning to international sports and business conferences.