EveryMatrix has secured an agreement to supply the sports betting technology for Betcenter’s Belgian operations. The deal, announced on July 6, 2026, introduces an omnichannel system that unifies the brand’s online sportsbook and physical retail network.
The new arrangement replaces Betcenter’s existing in-house platform with EveryMatrix’s complete technology stack. The migration will cover all customer activities and operational workflows across the Belgian market. EveryMatrix will also deploy an updated front-end interface to standardize the user experience.
Betcenter, a subsidiary of Merkur Group, currently maintains a substantial presence in the region with more than 50 betting shops, 600 full Self Service Betting Terminals, and 300 SSBT-light units.
Partnership Expansion
Ebbe Groes, Group Co-CEO and Co-Founder at EveryMatrix, said: "Extending our partnership with Merkur Group in Belgium so soon after the initial agreement is uncommon in our industry." Mathias Dahms, Managing Director of the Sports Betting Division at Merkur Group, added: "We regard EveryMatrix as a reliable partner and look forward to taking the next step with them on this project."
This agreement marks the second omnichannel integration between EveryMatrix and Merkur Group. The companies previously announced a partnership in March 2026 to support the Cashpoint brand in Denmark, which includes online sports and casino services alongside over 1,000 betting terminals distributed across 230 locations.