On July 2, 2026, Tier 1 B2B sportsbook supplier BETBY published an industry analysis titled "Mexico at a Crossroads: A Major Market Reaching a Turning Point. Can It Keep Pace With LatAm?" The report examines the current state of Mexico’s betting and iGaming sector, outlining market size, regulatory developments and regional comparisons.
Market Data and Regulatory Overview
The analysis tracks Mexico’s position as the second-largest gambling market in Latin America, detailing growth trajectories and the shift toward online platforms. It also addresses the persistent presence of offshore operators and unlicensed activity within the country. Player research included in the document outlines current behavior patterns, preferred products and factors influencing operator selection.Regulatory frameworks and potential modernization measures form a central part of the findings. The report compares Mexican market conditions with those in Brazil, Colombia and Peru to identify regional benchmarks. Industry perspectives were gathered from eleven professionals, including Dr.
Miguel Ángel Ochoa Sánchez, Executive President of AIEJA; Evert Montero Cárdenas, President of Fecoljuegos and FIJA; Ed Birkin, Managing Director of H2 Gambling Capital; Ramiro Atucha, Founder of Atucha Advisory; Rosa Ochoa, Founder & Strategic Advisor at Blue Global Gaming; Fernando Garita, Managing Partner & Co-Founder of Kabata Group; Germán Felipe Sarmiento Jaramillo, Mexico Country Manager at Betcris Mexico; Eduardo Santoyo, Chief Online Operations Officer at Big Bola; Tatiana María Vásquez Pastrana, Founding Partner of Vásquez & Asociados; Juan Pablo Barahona, LatAm Regional Director at BETBY; and Gonzalo Navarro, Senior Business Development Manager at BETBY.